One More Comment Regarding Descriptions

I just finished browsing some books at Amazon.com and I noticed something new in the description field: instead of simply giving a description of the book, there are one or two lines from an article about the book from and entry in Wikipedia.  If you would like to read the entire description, then you need to click on one of the links provided in the description section which will take you to the full article at Wikipedia. 

I’ve only seen this being done on mainstream publisher’s books, and I can’t account for what possessed them to do this.  Normally, and there are exceptions, my motto is that if the mainstream publishers are doing it, then the self-published author should follow suit.  But this is one of those exceptions.  Please, do not copy the mainstream publishers in this.  Because you don’t want to make your potential customers work harder than they have to.  I shouldn’t have to go searching to find out what your book is about.

To me, this is akin to going to a bookstore and  picking up a book, getting one or two lines of the description along with a note directing me to some other part of the bookstore to get the rest of the description.  This makes no sense to ask a customer to leave your product and go somewhere else to get a description.  Not only does it make no sense, it’s a little risky.  What if I’m not in the mood to go that extra click to read about your book?  Don’t forget you haven’t hooked me yet.  I’m still in the initial stages of making a decision and you can lose me at any moment.  Not providing good customer service is one way of losing me.

In addition, for some, like myself, short descriptions are a definite deal breaker as I wrote earlier in the week.  It may just be me, but I personally don’t call this a good idea.

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Posted on August 31, 2011, in Marketing, Self-Publishing. Bookmark the permalink. Leave a comment.

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